Run today by Manish Jogia, known on Vyse Street as Sonny. The third generation of the family in the Quarter, at the same shop the family opened in 1968. Engagement and fine jewellery, bespoke and remodelling, repairs sized on the bench upstairs, ear piercing and permanent welded jewellery on the studio floor. 58 years on Vyse Street, never owned by anyone else.
Every gold or silver Sonny’s piece carries the Birmingham anchor, the lion passant for sterling, the 2026 date letter and our sponsor mark. The Assay Office has been hallmarking on Moreton Street since 1773. assayofficebirmingham.com ↗
More than 20,000 pieces on the floor at Vyse Street. Diamond engagement rings, eternity bands, wedding rings, signets, earrings, pendants, in 18ct yellow, white and rose gold, platinum and silver. Diamond grading and gemmology in-house, GIA member and IGI certified, so the stone on the counter is the stone in your hand.
Inherited gold, mismatched stones, an old setting that no longer wears. The bench upstairs casts, sets and finishes on Vyse Street, so the family material never leaves the Quarter. Drawings retained for life, so an anniversary band years on still matches the original ring.
Ring sizing, claw rebuilds, chain repair, pearl restringing, clasp replacement, polish and rhodium. Most jobs go out the same week; sizing is often same-day if the counter is quiet. Indicative pricing given on the spot, nothing surprise-billed.
Sterile, single-use ear piercing on the shop floor by trained piercers, with healing aftercare. Plus the welded permanent chains the younger Quarter customer comes in for, fitted to the wrist in fifteen minutes with no clasp.
The Jogia family arrived in Birmingham in 1962. Six years later, in 1968, they opened the shop at 105 Vyse Street. The family had been in jewellery since the 1800s; Vyse Street was where they planted the British end of that trade. Three generations on, the same shop still belongs to the same family, and the man at the counter today is Manish Jogia, known on the street as Sonny. No franchise, no chain has ever owned it.
Sonny works the counter, runs the bench upstairs, and trains the next of the family. The shop floor carries more than 20,000 pieces, much of it set and finished on Vyse Street rather than ordered in. The bench is the same address as the counter, which is how a sized ring can be on the customer's finger before they leave the Quarter for the day. Three generations, same family, same Vyse Street door.
“Be ethical, deliver on your word, take pride in what you make.” The Jogia family rule, three generations on
Vyse Street is the spine. The School of Jewellery on Vittoria Street trains the goldsmiths. The Assay Office on Moreton Street hallmarks the metal. The Coffin Works and the Pen Museum are still here, in the same conservation area. The trade has not moved out.
Birmingham City University's School of Jewellery, three minutes' walk. Goldsmiths trained on Vittoria Street have run the bench upstairs at Sonny's for fifty years.
Open ↗ The Assay Office 1 Moreton Street, B1 3AXThe Birmingham Assay Office. Founded 1773 at the request of Matthew Boulton. Every UK gold and silver piece can be hallmarked here. The anchor mark on a Sonny's ring is Birmingham's mark.
Open ↗ The Coffin Works 13-15 Fleet Street, B3 1JPNewman Brothers' restored 1894 coffin-fittings factory, kept exactly as it was when it closed in 1998. Working brass press, original benches, a five-minute walk from our door.
Open ↗ The Pen Museum Argent Centre, 60 Frederick Street, B1 3HSBirmingham was once the steel pen nib capital of the world. The Pen Museum is in the same conservation area as Vyse Street, four minutes' walk from the shop.
Open ↗Email info@sonnysjewellers.com, call 0121 236 2426, or fill the form. Engagement consultations, inherited-piece remodels, repairs, valuations and ear piercing bookings all come through this inbox. We reply on the next working day. For an inherited piece, photographs are useful but not essential, bring it in to the counter and we will look at it on the desk.
105 Vyse Street
Birmingham B18 6LP
Phone · 0121 236 2426
Email · info@sonnysjewellers.com
Walk · Two minutes from Jewellery Quarter rail station. NCP Vyse Street on the same street. Inside the Birmingham Jewellery Quarter conservation area.
Open Sundays. Most of the Quarter is closed Sunday. We are not.
Often, yes. Simple sizing on a plain band can be done the same day if the counter is not too busy. Complex sizings (claw work, eternity bands, pavé settings) come back the following week. Bring the ring in to 105 Vyse Street any opening hour and we will look at it on the desk and give you a time and a price before any work starts.
Yes. Reworking inherited pieces is something the bench upstairs does every week. A consultation comes first, we look at the metal, the stones, the sentimental anchor points, and we agree what will and will not change. The material stays with us on Vyse Street, no posting, no sending out to a faceless workshop. Drawings are retained for life so an anniversary piece years on still matches.
No. Walk-in any opening hour. More than 20,000 pieces on the floor, including the diamond engagement room at the back. If you would prefer a private hour outside footfall, ask for one at the counter and we will book it in. Couples coming from further than Birmingham often pair the visit with the School of Jewellery on Vittoria Street, a three-minute walk, where you can see exactly the kind of work going on behind the door.
St Paul's Square car park (B3 1QU) is a four-minute walk. NCP Jewellery Quarter on Vyse Street itself, two minutes. Jewellery Quarter station (London Midland line) is six minutes by foot. We are inside the conservation area, so kerbside spaces are short-stay only.
Yes, every Sunday 10:00 to 15:00. Most of the Quarter closes Sunday, which is why we open it. Engagement-ring weekends and inherited-piece consultations book Sundays before they book any other day. Same family, same counter, sixth day of the week.